Embroidery Business General Manager


Dorfman Pacific in Stockton, CA

Please email your resume and the job you are applying for to jobs@dorfman-pacific.com.


The Embroidery Business Manager is instrumental in developing a winning commercial strategy to grow Dorfman Pacific’s embellished headwear business.  Additionally, the position is responsible for leadership and execution of the go-to-market, marketing, and selling strategy in this segment of our business.  The position will be a critical member of the Sales Leadership Team as we focus on sales growth overall and with embellished headwear more specifically.


Reports to Executive Vice President of Sales.


  • Lead the development of a commercial strategy that will drive short- and long-term growth with embellished headwear sales.
  • Maximize golf channel sales with appropriate product assortments, selling strategies, and service requirements.
  • Complete market research and analyze results to adjust sales and marketing strategy for maximum success
  • Monitor competitors’ products, including relevant sales and marketing data
  • Create and promote key growth sales strategies, tactics and action plans with Sales Team
  • Achieve annual targets, building relationships and understanding customer trends within Embroidery channel
  • Develop an Embroidery Channel operating budget for the sales division that meets business goals
  • Use available data to accurately forecast sales and set appropriate performance goals for Sales Reps
  • Develop and maintain positive relationships with key clients, including negotiating and closing on major contracts
  • Develop recommendations for product line extensions and enhancements for embellished product opportunities
  • Innovate to help create new decorating options for embroidery, screen-print, patches/emblems, mixed media, etc.
  • Enhance and expand import embroidery opportunities
  • Pricing and competitor analytics to help set appropriate market pricing goals
  • Embroidery website oversight, enhancement
  • Embroidery catalog update and enhancement
  • Conduit between Sales, Marketing, and IT
  • Participate in designing alignment of the DP embellishment operational organization with the strategy (Customer Service, Production, Graphics / Art).


  • Strategic thinker
  • Proven record of sales/business development experience, meeting or exceeding targets
  • Proven ability to drive the sales process from plan to close
  • Proven ability to articulate the distinct aspects of products and services
  • Product / Service Positioning. Establish product and service positioning against competitors
  • Leadership. Ability to manage an organization by successfully coordinating staff, resources, and implementing policies and strategies effectively
  • Time Management. Works on various tasks at once and needs to be self-motivated; strong ability to prioritize tasks vital to ensure goals are met
  • Communication Skills. Communicates well with staff, stakeholders, and clients effectively.  Ability to present and influence all levels of the organization, including executive and C-level
  • Soft Skills. Effective negotiation, conflict resolution, team work, strategic thinking
  • BA/BS degree or equivalent, plus minimum of 5 years experience in embroidery or related channel

If you have a track record of driving sales growth, this position ignites interest and passion, and if you met the qualifications above, you are encouraged to forward your resume for consideration.

Please email your resume and the job you are applying for to jobs@dorfman-pacific.com.